Banana Republic Holiday 2024
Art Direction
Home for the Holidays. A Classic holiday tradition of coming home. Set in San Francisco, a city by the bay. A timely homage to Banana Replublic's Home Base.
ACD:Jordan Levinson, Sr.Designer:Jeane Kim, Photographer:Gia Coppola, Videographer:Jordan Walsh, Stylist:Tonne Goodman, Hair:Tomo Jidai, MUA:Fulvia Farolfi, Agency:Invisible Dynamics, Production:Shake Productions, and the Banana Republic teamTeam: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
Home for the Holidays. A Classic holiday tradition of coming home. Set in San Francisco, a city by the bay. A timely homage to Banana Replublic's Home Base.
ACD:Jordan Levinson, Sr.Designer:Jeane Kim, Photographer:Gia Coppola, Videographer:Jordan Walsh, Stylist:Tonne Goodman, Hair:Tomo Jidai, MUA:Fulvia Farolfi, Agency:Invisible Dynamics, Production:Shake Productions, and the Banana Republic teamTeam: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
Gap Spring 2025
Art Direction
Coming Soon...
CD:Liz Polley, AD:Lottie Markworth, Sr.Designer:Jeane Kim, Agency:Invisible Dynamics, Production:Invisible Dynamics, and the Gap team
Team: Adam Katz, Aaron Feng, Caleb Van Dyke, Emma Kane, Jeane Kim, Nicole Banda, Oliver Hiliker
Coming Soon...
CD:Liz Polley, AD:Lottie Markworth, Sr.Designer:Jeane Kim, Agency:Invisible Dynamics, Production:Invisible Dynamics, and the Gap team
Team: Adam Katz, Aaron Feng, Caleb Van Dyke, Emma Kane, Jeane Kim, Nicole Banda, Oliver Hiliker
SIMONMILLER SS24
Art Direction, Storyboarding, Graphic Design, Lookbook Editorial Design, Website, Social Media
In The Kitchen transports you to Tuscany where radiant Angela Lindvall cooks up a culinary masterpiece on her estate.
Drawing inspiration from the Italian culinary and its culture and SIMONMILLR's ethos of playful luxury, the collection embodies humor and vibrancy.
Taent:Angela Lindvall, CD:Chelsea Hansford, Photographer:Amanda Charchian, Video Director:Jordan Levinson, DP:Max Junk, PD:Darel Granoth, AD:Jeane Kim, HMU:Erica Parsons, and the SIMONMILLER teamTeam: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
In The Kitchen transports you to Tuscany where radiant Angela Lindvall cooks up a culinary masterpiece on her estate.
Drawing inspiration from the Italian culinary and its culture and SIMONMILLR's ethos of playful luxury, the collection embodies humor and vibrancy.
Taent:Angela Lindvall, CD:Chelsea Hansford, Photographer:Amanda Charchian, Video Director:Jordan Levinson, DP:Max Junk, PD:Darel Granoth, AD:Jeane Kim, HMU:Erica Parsons, and the SIMONMILLER teamTeam: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
SIMONMILLER F24
Art Direction, Graphic Design, Lookbook Editorial Design, Website, Social Media
F24 Figures Lookbook. A nod to designers and artists–Wendell Castle, Pierre Paulin, and Joan Miró.
CD:Chelsea Hansford, Photographer:Colin Hoefel, Talents: Shelby Hayes, Nata Sarafinchan, AD:Jeane Kim, Illustration and Set Design:Darel Granoth, HMU: Erika Parsons, and the SIMONMILLER teamTeam: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
F24 Figures Lookbook. A nod to designers and artists–Wendell Castle, Pierre Paulin, and Joan Miró.
CD:Chelsea Hansford, Photographer:Colin Hoefel, Talents: Shelby Hayes, Nata Sarafinchan, AD:Jeane Kim, Illustration and Set Design:Darel Granoth, HMU: Erika Parsons, and the SIMONMILLER teamTeam: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
SIMONMILLER R24
Art Direction, Graphic Design, Lookbook Editorial Design, Website, Social Media
High-Land, SIMONMILLER went high and low into the Scottish Highlands for this season’s collection.
Taent:Maya Toure, Laura Love, CD:Chelsea Hansford, Photographer:Robin Harper, Video Director:Jordan Levinson, DP:Max Junk, PD, illus.:Darel Granoth, AD:Jeane Kim, HMU:Erica Parsons, and the SIMONMILLER team
High-Land, SIMONMILLER went high and low into the Scottish Highlands for this season’s collection.
Taent:Maya Toure, Laura Love, CD:Chelsea Hansford, Photographer:Robin Harper, Video Director:Jordan Levinson, DP:Max Junk, PD, illus.:Darel Granoth, AD:Jeane Kim, HMU:Erica Parsons, and the SIMONMILLER team
HoneyBook
Brand Identity, UI, Web, Mobile, Illustration
A rebrand for HoneyBook. The new HoneyBook brand is the visual representation of new Fearless Sage archetype and positioning as a client flow management platform. HoneyBook’s new brand identity is bold, strong, and different and requires careful consideration of rules and guides to make it successful.
Team: Adam Katz, Aaron Feng, Caleb Van Dyke, Emma Kane, Jeane Kim, Nicole Banda, Oliver Hiliker
Case Study @Company Policy
A rebrand for HoneyBook. The new HoneyBook brand is the visual representation of new Fearless Sage archetype and positioning as a client flow management platform. HoneyBook’s new brand identity is bold, strong, and different and requires careful consideration of rules and guides to make it successful.
Team: Adam Katz, Aaron Feng, Caleb Van Dyke, Emma Kane, Jeane Kim, Nicole Banda, Oliver Hiliker
Case Study @Company Policy
Cannes Lions Twitter Beach 2022
Experiential Design, Spatial Design, Marketing
Twitter Beach is a place to connect, relax, and celebrate. We brought serenity, layers, texture, and Twitter identity to Cannes Lions.Team: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
Twitter Beach is a place to connect, relax, and celebrate. We brought serenity, layers, texture, and Twitter identity to Cannes Lions.Team: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
#SMLoveStory
Social Media Campaign Strategy, Art Direction, Storyboarding, Graphic Design
#SMLoveStory, wear your heart on the table is a Valentine's Day social media initiative, in collaboration with influencers, centered around the theme of showcasing SIMONMILLER's signature heart bag on the table.
CD:Chelsea Hansford, PD/Illustration:Darel Granoth, AD:Jeane Kim, 3D:Gabriel Tick
#SMLoveStory, wear your heart on the table is a Valentine's Day social media initiative, in collaboration with influencers, centered around the theme of showcasing SIMONMILLER's signature heart bag on the table.
CD:Chelsea Hansford, PD/Illustration:Darel Granoth, AD:Jeane Kim, 3D:Gabriel Tick
Reverb, A Genetic Opera
Title and End Card Design, Motion
Reverb is a series of shorts that feature people and their matrilineal stories. In our early conversations, Michelle Millar Fisher shared with me an essay from Designing Motherhood (by Fisher & Winick) where she recounts her relationship to her mother, Ellie Millar. Michelle’s matrilineal story resonated with me, so much so that we made a short film. We sequenced Michelle’s mitochondrial DNA, transposed it into an aria, and our Soprano Emma Goldberg Liu performed her genetic aria to her in a home that represents the one she grew up in with her mother.
Team: Paerlyn Lii, Connie Bakshi, Michelle Millar Fisher, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Ryan Siciano, Drew Burrows, and Peter Fedak, Ji Won Choi, Jeane Kim
View film here.Team: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
Reverb is a series of shorts that feature people and their matrilineal stories. In our early conversations, Michelle Millar Fisher shared with me an essay from Designing Motherhood (by Fisher & Winick) where she recounts her relationship to her mother, Ellie Millar. Michelle’s matrilineal story resonated with me, so much so that we made a short film. We sequenced Michelle’s mitochondrial DNA, transposed it into an aria, and our Soprano Emma Goldberg Liu performed her genetic aria to her in a home that represents the one she grew up in with her mother.
Team: Paerlyn Lii, Connie Bakshi, Michelle Millar Fisher, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Ryan Siciano, Drew Burrows, and Peter Fedak, Ji Won Choi, Jeane Kim
View film here.Team: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak